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Friday, 24 November 2017
IASCA and First Music Contact joined forces to deliver Irish music to European Radio professionals jetting in to Dublin to attend their yearly radio conference RADIODAYS 2014
Written by Sinéad Troy    Friday, 18 July 2014 12:25    PDF Print E-mail
We couldn't let all those radio folk come to Dublin for a conference and leave without some amazing Irish music, and who better to choose Irish music for radio, than some of our friends in Irish radio - a big thank you to:
 
Brian Adams – Head of Music at TodayFM
Aiden Butler – Senior Music Producer at RTÉ Radio 1
Amy McGarrigle – Producer Across The Line, BBC Northern Ireland
Ellen Cranitch – Presenter,  RTÉ Lyric FM
 
This is what we achieved:
 
1. RadioDays Newsletter | We convinced the RadioDays folk to send out a special St Patrick's Day newsletter to their mailing list of over 3000 radio professionals in Europe. The idea of the special newsletter was to promote Irish music to international radio in advance of St Patrick's Day 2014, and appeal to them to celebrate with us by giving them easy access to radio friendly Irish music of all genres! We have asked our friends at RadioMonitor to monitor any plays throughout Europe for four weeks.
 
2. The second part of this project was to produce 1500 CD's – the cost of which was met by IMRO, thank you to them!!– so that we give one to each delegate attending the conference (approx 1400). 
We thought it would be a missed opportunity for delegates to leave Ireland without experiencing incredible Irish music currently being played on Irish radio. 
 
3. Finally, IASCA and Music From Ireland/FMC had an Exhibitors stand at the conference (which didn't cost us a penny as we worked hard on making sure the conference had all the music it needed), again promoting Irish music not only to European, Canadian, American, Chinese and Australian radio professionals, but to our own radio stations who attended (two major stations wanted to know why they were not a part of the CD process!). It was also a chance for IASCA  to conduct a face to face survey with European radio professionals about how much local music they play!  It was so interesting to hear countries like Sweden, Finland and Germany playing 50% local music, just out of pride and support.